The Power of Proximity: The Beverly Hills Effect and Global Connections
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My name is Corey Flores, my marketing firm has helped 5,000+ business owners worldwide, and we have shared our digital marketing expertise in over 40 countries.
Yet, as our success grew, so did my desire to prove that I could build a global business empire while still being a devoted husband and father.
My headquarters may be in Beverly Hills, but my office is wherever my laptop is open. While raising two amazing children, my family and I have traveled the world, turning every city and every culture into a new lesson. It was during this journey that we recently succeeded in a monumental feat: acquiring five new businesses and launching three new bootstrapped ventures. Bringing my portfolio to 18 active companies under management.
This wasn't an accident. It was the result of a mindset and a system I’ve spent years developing—a philosophy I call the "Portfolio Playbook." It’s a strategy for building an ecosystem of companies that thrive on their own, allowing me to be a strategic conductor rather than a micromanager. This is the story of how we did it.
The Portfolio Mindset: From a Single Business to an Ecosystem of Wealth
When I started my first business, I had no children, but treated it like my one and only child. I micromanaged every detail, obsessed over every metric, and felt personally responsible for every failure. While that focus was essential for survival in the beginning, it wasn't sustainable. Eventually, I learned to see my companies not as individual entities but as a diversified ecosystem.
This portfolio approach gives me a unique advantage. When one business has a slow quarter, another may be thriving. This balance provides financial stability and allows me to take calculated risks. It also taught me a crucial lesson about leadership: my role isn't to be in the weeds of every operation. It's to be a strategic conductor, ensuring each company has the right leadership and resources to thrive on its own.
Lesson for Aspiring Entrepreneurs: Your first company is your proving ground. Once it's stable, start thinking in terms of a portfolio. Don't just acquire or launch new businesses randomly. Seek out companies that complement your existing strengths or solve problems within your industry. This synergy creates an ecosystem where each part supports the whole, building a moat around your entire operation.
The Power of Proximity: The Beverly Hills Effect and Global Connections
You might be wondering, what does Beverly Hills have to do with this? Operating my headquarters from here, I'm at the epicenter of global business, surrounded by forward-thinkers, creative minds, and relentless dealmakers. It’s a place where ambition is a shared language. This environment of constant innovation and high-level networking has been invaluable. My business acquisitions didn't happen in a vacuum. They came from connections made over coffee, conversations at social events, and a reputation for being a strategic and fair operator. The energy of this city, with its blend of glamour and hustle, is a constant motivator.
Lesson for Aspiring Entrepreneurs: Your physical location matters less than your network. My location in Beverly Hills gives me access to a certain type of network, but you can build yours anywhere. Proximity to mentors, partners, and like-minded individuals will exponentially accelerate your growth. Actively seek out networking opportunities, not just to sell your services, but to build genuine relationships.
The Ultimate Balancing Act: Family, Travel, and Growth
People often ask me how I manage to do it all—run a multi-company portfolio, acquire new businesses, launch new ventures, and travel the world with my family. My secret? I don't believe in a strict work-life balance. I believe in work-life integration. My kids have seen me take calls from a beach in Bali and review contracts from a hotel in London. They've also seen me drop everything to attend their school play or spend an entire day exploring a new city with them.
Traveling hasn't been a distraction; it's been an asset. It provides new perspectives, forces me to unplug, and shows my children the world in a way a classroom never could.
Lesson for Aspiring Entrepreneurs: The world is your classroom. Don't wait for the "right time" to live your life. Integrate your personal passions with your professional ambitions. By doing so, you'll not only become a more well-rounded leader but also a more innovative one. The best ideas often come when you're outside of your normal environment. The recent acquisition of five companies and the launch of three new ventures proves that you don't have to sacrifice growth for a fulfilling personal life. With the right systems, a strategic mindset, and a little bit of hustle, you can achieve extraordinary things. The key is to see every part of your life as a piece of the same, beautiful puzzle.
Sincerely,
Corey Flores
Flores Marketing Firm